What is SEO?: Introduction

SEO = search engine optimization. If your site is optimized, the search engines will view it as a valuable site that offers relevant information to site visitors. SEO principles will give you the guidelines needed to build an authority site, which will lead to better search rankings. Results from your SEO work can be quick or take time, so you really want to get started right away!

If your SEO is done well, your reward will be a lot of traffic to your website, most of which will be FREE traffic – otherwise, traffic where you did not need to spend hundreds or thousands in advertising in order to get the viewers to click on your website. What’s great about this, is when potential customers do come to you, it is because they are doing so willingly – they have seen something that convinced them from the start that you have what they are searching for.

There is no way of controlling or telling how long your SEO efforts will take in order to see a difference. If you want instantaneous results, paid traffic is an option you should consider. You can pay for ads on search engine results pages such as Google adwords, or on social media such as Facebook. Paid ads can be extremely targeted, which means you are paying for an ad to be shown to people you have determined are most likely to purchase your service or product. You can target by age, gender, location and even interests.

Using a combination of paid and unpaid traffic techniques is a very effective strategy.

There are 2 parts to SEO: on page optimization and off page optimization. On page optimization are things you can do on your website, such as using keywords in your titles and tags, strategic places in your content, using alternative tags on your photos, and so on. Off page optimization includes things like getting incoming links back to your website. Regular content is a great way to encourage links back to your website, especially when combined with social media. Using social media well can encourage people to link back to your website and share your posts with others, who in turn can then share them, thereby creating a viral effect.


Google positive ranking factors = things you do that will score you “points” or positively influence your ranking on Google

Negative ranking factors = things you do that you will get penalized for, or things you do that may be a negative flag to the search engines

Google algorithm = are factors used by the search engines to rank your website in comparison to other sites on the same/similar topic

Page Rank = a number assigned to web pages to show the relative importance of a website. This is measured from 0 to 10.

HTML tags = Formatting codes used on a web page

SEO = Search engine optimization

Keyword = a word or phrase that someone types into a search engine search bar when doing a search

Crawling and indexing = search engines must be able to “crawl” your website’s content in order to index it. It’s essential then that you do everything you can to help the search engines find your content, understand clearly what it is about and index it properly.

For more entry level material, please consider taking our full SEO training course.