Team or Director discussing during a break the scene direction on set of a commercial video production or reportage at a screen

Congratulations! You’ve made a wise move and created your first video to promote your business. Your objective now is to ensure others will see it. This article will show you steps you can take to make certain your video is found, watched and shared.

Email Marketing: A great place to start is with your existing contacts. People are very likely to open their emails, especially from someone they know. Instead of simply asking your contacts to view your video, try to include a benefit to them for doing so. So, for instance, “please watch my video on cats,” could be improved to: “I’ve put together a video with the best techniques for cutting a cat’s nails so you can avoid war marks on your fingers.”

Social Sharing: As with any marketing strategy, you want people to take action. Ask your friends, social media and email contacts to watch, and then share your video. As with asking anyone you know for a favour, the easier you make it, the more likely it will get done.   Thus when embedding the video into your website, ensure you add social sharing options including links. Likewise, when uploading a video to YouTube, choose the options to share your video through the presented social media platforms. If people receive the video through a social platform, it is convenient for them to share it. Finally, once uploaded to YouTube, YouTube makes sharing easy by offering many choices under the “Share” option directly on the video page. Don’t forget to get the process started by adding your video to all of your social media platforms as an update.

You can also add your own website and social site URLs to the description on your video, so after watching your video, you are making it very easy for people to connect with you!

YouTube: If you want people to find your video, you should complete your title, description and tags with as much detail as possible. Make sure the description is relevant, uses your best keywords and shares your links, as indicated above.

Promote: At every opportunity, you should be promoting your video! Consider including your video link to places such as your letterhead, website, email signature, brochures, or even t-shirts! You may also consider using online advertising to amplify the exposure of your video. Also, go ahead and like your own video.  The more likes you get, the more popular your video will be.

SEO: Using online tools, you can find high traffic keywords for your industry (which is easy to use incorrectly – ask us why). Ensure your best keywords are used in your title, description and tags. Use a number of tags that best describe your video to help people find and then want to watch your video. You also want to embed the video into your own website (using the embed tool on YouTube) and ensure you add an extra line of code to make it responsive (you want to make certain users can view your video across multiple platforms such as on a cell phone or other device). Don’t forget to create a sitemap for your video and submit it to the major search engines: Google and Bing.

Analyze: After all of your hard work, you will want to use an analytics tool such as Google Analytics or YouTube Analytics: youtube.com/analytics, to check the effectiveness of your video exposure strategies. Using this information, adjust your keywords and overall strategy along the way, in order to smartly make the tweaks and changes that will maximize your results!

Bonus Tips:

  1. If your video has a lot of educational content, consider creating a landing page and using the video to help build your email list.
  2. Share your video on video search engines such as http://on.aol.ca/.
  3. Respond to comments, especially the first few you get, as quickly as possible. Building comments is a fantastic and easy way to increase your YouTube search ranking.