Facebook advertising can be complicated, technical and just outright confusing; however, it can also produce amazing results. Here are some quick tips we hope can help! Should you prefer a step by step method on how to set up your own Facebook ads, you’ll love our virtual hands on step-by-step Facebook Advertising for Beginners course.
What’s a Pixel?
A pixel is simply a piece of code. You place it on your website so that Facebook can “read” and understand your website — what you do, what you sell, what actions you want people to take and in what specific sequence. After you install your pixel, you will want to add “event codes”. Event codes are additional codes that further help Facebook understand where specific sales related actions take place i.e. you will likely want your landing page to show a “view content” standard event, your shopping cart page to show the “AddToCart” standard event and your thank you page to show the “purchase” standard event, as that is the page that usually proves a sale has been completed right through to the end.
WHAT ARE FACEBOOK DYNAMIC ADS?
Facebook dynamic ads are ads that Facebook automatically shows to customers that have already expressed interest in your products, thus are more likely to buy. Dynamic ads let’s you reach customers at multiple stages of the buying cycle (i.e. have only visited your landing page, have visited checkout but did not complete the sale, etc.). You can then show them an ad with just the product they were interested in or show them your entire product catalog.
In order to set these up, you will first need to create a product catalog. Here’s an easy step by step by Facebook on how to create a product catalog: https://www.facebook.com/business/help/1397294963910848
Many businesses have dramatically increased their sales results using Facebook dynamic ads. They are definitely worth checking out!
WHAT HAPPENS TO MY PIXEL IF I HAVE MULTIPLE PRODUCTS?
The pixel can become confused by what you sell, if you sell multiple products, especially if the products each have very distinct targeting. This could lead you to have very poor results in all your ads. We have discovered only one extremely good solution to this problem through an app on Shopify. The app was developed specifically to help keep all products and relating targeting for those products, separate. That way when you advertise on Facebook, the pixel is very clear on what you are selling, who you are selling to and what you want the result to be. Check out Pixel Bay by Fred Lam! Bonus: it also helps you to create a product catalog in less than one minute!
NOTE: *we do not receive a commission or affiliate referral for this product. We just love it and want to share!